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Vietnam has the highest growth of online shopping consumers in ASEAN

by T.N15 August 2019 Last updated at 15:41 PM

VTV.vn - An average Vietnamese person spends about 210 USD per year shopping online. Vietnam's e-commerce market is growing the fastest in ASEAN.

The market size for e-commerce in Vietnam is second in ASEAN, after Indonesia with about 40 million online shoppers.

Consumers increasingly quickly grasp the utility of e-commerce, find product information, and compare prices between different sites. Vietnamese e-commerce market has two big competitive advantages to other markets in ASEAN.

The percentage of users accessing e-commerce sites and then buying goods is very high, and the amount of spending on e-commerce sites is growing very fast. Vietnam has the highest growth in terms of online shopping through e-commerce sites in the region.

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