The market size for e-commerce in Vietnam is second in ASEAN, after Indonesia with about 40 million online shoppers.
Consumers increasingly quickly grasp the utility of e-commerce, find product information, and compare prices between different sites. Vietnamese e-commerce market has two big competitive advantages to other markets in ASEAN.
The percentage of users accessing e-commerce sites and then buying goods is very high, and the amount of spending on e-commerce sites is growing very fast. Vietnam has the highest growth in terms of online shopping through e-commerce sites in the region.
