Despite exporting a total of $1.6 billion US dollar worth of tra fish to more than 140 countries worldwide in 2016, the Vietnamese tra fish industry has recently been facing difficulties and has seen a slowdown in some markets such as the U.S and the EU.
The domestic market's potential hasn't been explored much either. However, there seems to be a few good signs for the tra fish industry as enterprises are now putting more efforts into researching the local market and are investing in technology to produce better products for domestic customers.
High technology will also help ensure product quality and help the companies gain customer trust.
