The Moneyverse and the Journey to Tech-Transforming the Gen Z Experience

by Khánh Huyền13 October 2024 Last updated at 16:15 PM

VTV.vn - Additionally, Prime Minister Pham Minh Chinh visited The Moneyverse exhibition space at the Vietnam Innovation Day 2024.

According to Decision No. 505/QĐ-TTg issued on April 22, 2022, the Prime Minister has designated October 10 each year as  the National Digital Transformation Day. From September 15 through the end of October 2024, various ministries, sectors, and localities will launch and organize activities in support of the event  to ensure alignment with the goals, significance, and theme of National Digital Transformation Day 2024.

It is clear that digital transformation is no longer just a trend but has become a decisive   success or failure  factor of businesses in the new era. This is seen as one of the core strategies that The Moneyverse consistently applies throughout its program. 

The Moneyverse and the Journey to Tech-Transforming the Gen Z Experience - Ảnh 1.

To encourage modern innovation, The Moneyverse leverages technology to deliver financial  literacy to students through challenges, role-playing games, and puzzles presented by the organizers during the program.

The Moneyverse and the Journey to Tech-Transforming the Gen Z Experience - Ảnh 2.

Among the experts accompanying The Moneyverse include ADT, Vietnam’s leading company in the field of applied technology, which uses the latest global technologies to create optimal and unique solutions for businesses, while delivering exceptional experiences to users. ADT is at the forefront of strategic consulting and technology application in communication campaigns, utilizing technologies such as Metahuman, VR, XR, and Virtual Life for major brands in Vietnam and across Asia.

From the very first rounds of The Moneyverse, participants experienced digital technology by  joining quizzes in the "Quiz Challenge" round. The Moneyverse tells financial stories in a relatable and humorous way, combined with technology, providing students with modern and easy-to-understand experience as they journey through the program. The integration of technology   into the Quiz Challenge provides increasing transparency in results, which heightens the competitive spirit of the "warriors" in The Moneyverse.

The Moneyverse and the Journey to Tech-Transforming the Gen Z Experience - Ảnh 3.
The Moneyverse and the Journey to Tech-Transforming the Gen Z Experience - Ảnh 4.

In addition to ADT, the technology consultant and VR gaming expert who applies the technology throughout the program, The Moneyverse also receives contributions from various creative and bold Vietnamese communities. First is the visual design created by Crazy Monkey. Crazy Monkey, also known as Le Thanh Tung, is a pioneer  artist in every design trend, even when such trends are still  unknown in Vietnam. With his boundless creativity, he successfully designed the key visual for the program, filled with vibrant colors and stunning visual effects.

The program’s studio setup was carried out by Zoom Media, a company established in 2011, specializing in professional television production and camera equipment rental. Zoom Media currently owns two studio systems with a total area of 11,000 square meters, including seven studios of various sizes, making it the largest studio complex in Vietnam. Moreover, Zoom Media constantly updates and imports the most advanced filming, sound, and lighting equipment to produce high-quality professional content.

Finally, 2Res, the event operations unit for The Moneyverse, plays a key role in the event’s smooth running of the event. 2Res is a comprehensive service provider specializing in creative event planning, organization, and management in Vietnam. The company sets a single goal: to make   every project a success through creativity and differentiation.

Thanks to the collaboration of these industry leaders, equipped with cutting-edge technology and supported by a young, dynamic, and creative team, the program has been successfully built with a fascinating, innovative, and meaningful format. This allows students to participate in an academic competition while also experiencing entertaining tech-based games.

Recently, Prime Minister Pham Minh Chinh visited The Moneyverse exhibition space at the Vietnam Innovation Day 2024. During his visit, the Prime Minister interacted with the program’s organizers and talented students, and praised the importance and contributions The Moneyverse brings to the younger generation.

The Moneyverse and the Journey to Tech-Transforming the Gen Z Experience - Ảnh 5.

At the event, the Prime Minister emphasized the message: "Innovation to break through and surpass oneself – Creativity to reach further and soar higher in the era of the digital and green development revolution of humanity." The Prime Minister affirmed that innovation is an especially important factor for Vietnam in the new era, stating that Vietnam must keep pace, advance together, and excel in the global innovation process.

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