Centre in Ho Chi Minh City, Vietnam, the investment in the PDC is part of Tetra Pak’s long-term strategy to build and strengthen an innovation ecosystem across the Asia Pacific region.
Southeast Asia is among the fastest-growing food and beverage regions globally, driven by urbanisation, rising middle-class consumption and demand for healthier, functional products. This has driven functional beverage market launches across the region to grow in double digits of around 15% year-on-year. In Vietnam, the figure reached 16.6% in 2025, according to IPOS.
To meet this momentum, Tetra Pak has strengthened its innovation ecosystem in Southeast Asia to help food and beverage manufacturers accelerate product development and bring new ideas to market more efficiently. Thailand's manufacturing excellence and strategic position at the heart of the region make it a natural hub for serving food and beverage producers across Asia-Pacific.
Julia Luscher, Vice President, Marketing at Tetra Pak, comments: "Across Asia Pacific, we are seeing strong demand for higher-value, more differentiated food and beverage products. To compete regionally and globally, manufacturers need faster validation cycles, more efficient development, and the ability to scale with confidence. The Rayong Product Development Centre provides that platform – bringing together Tetra Pak’s capabilities in product innovation and processing excellence with Thailand’s role as a regional hub for food innovation. This will help manufacturers accelerate product development and support more sustainable growth across the industry."
Spanning 40,000 sq. ft., the facility brings together two integrated areas: the Liquid Food Solutions and the Food Development Facility. Equipped with semi-industrial, end-to-end pilot plants for both aseptic and non-aseptic applications, the PDC supports six high-growth, liquid-based food and beverage categories spanning dairy, beverages (juice, nectars, still drinks, coffee, and tea), plant-based foods, ice cream, food applications including Tetra Recart® culinary and porridge dishes, and food supplements and nutrition.
Together, these capabilities enable food and beverage manufacturers to:
Validate recipes and processes before commercial roll-out, reducing risk and enhancing product quality.
Optimise investment in development by trialling sensitive or high-value ingredients under near-identical conditions to full-scale production.
Accelerate time-to-market through end-to-end support, from laboratory recipe development through pilot-scale trials to process optimisation.
Support regional product development by enabling manufacturers to test new ingredients, formulations and processes close to actual production, while gaining access to capabilities across Tetra Pak’s global network of Product Development Centres, each tailored to different food and beverage categories.
Gain confidence in product launches through sensory testing, nutritional analysis, shelf-life studies and consumer research conducted on-site.
The centre features dedicated laboratories and a team of food scientists, bioprocess engineers and process specialists, ensuring every customer trial is backed by rigorous science and industry expertise. Designed to serve manufacturers of all sizes, the PDC provides access to pilot production facilities, technical guidance and quality validation processes that would otherwise require significant capital investment.
The PDC in Rayong and the Bloom. Centre in Ho Chi Minh City are both equipped with advanced capabilities for testing and production optimization, helping to complete the value chain from innovation to commercialization and delivering a competitive advantage for businesses across the region. This not only underscores Tetra Pak’s strong commitment to supporting regional enterprises but also reinforces its role as a strategic partner in driving innovation and sustainable growth for the food and beverage industry in Asia.
