This year, the province will implement 5 more campaigns at some of its signature destinations to continue to boost tourism. These campaigns will target not only domestic but also international tourists, especially those from Western Europe and Japan. As of December 2015, the province had welcomed 3.85 million tourists, a rise of 4.6% compared with the same period in 2014. With these 5 new tourism campaigns, provincial authorities expect to significantly increase the figure this year.
