SCGP (SCG Packaging Public Company Limited) in collaboration with Ho Chi Minh City Student Assistant Center (SAC) announces the launch of Packaging Speak Out 2024 – Vietnam. Open for registration from September 09 to October 24, 2024, this innovative competition challenges Vietnamese young designers to create cutting-edge, sustainable packaging solutions under the theme "Packaging for a Brighter Tomorrow."
With several groundbreaking innovations in its format and activities, this year's competition emphasizes eco-friendly designs, helping contestants stay ahead of industry trends while enhancing brand and product value, particularly for the rapidly expanding e-commerce market. By encouraging participants to think outside the box, SCGP reaffirms its dedication to fostering new talent and promoting sustainability within the packaging industry, aiming to inspire a new era of innovation in sustainable packaging.
Vietnam's packaging industry is undergoing a significant transformation, driven by several key trends that reflect the country's evolving consumer landscape. The rising demand for premium and convenient products, particularly in the food and beverage sector, highlights the changing preferences and lifestyles of Vietnamese consumers, who now prioritize high-quality, aesthetically pleasing packaging solutions. This shift is further amplified by the rapid growth of e-commerce, projected to reach US$23.77 billion by 2029, creating a pressing need for durable and visually appealing packaging that not only enhances the customer experience but also ensures product safety during transit. Additionally, urbanization and rising incomes are boosting demand for retail-ready packaging, which is crucial for showcasing products in Vietnam's modernizing retail landscape.
In response to these emerging trends, Packaging Speak Out 2024 - Vietnam offers a platform for young designers to learn, create, and grow. The competition is structured to address these industry demands head-on, encouraging participants to develop innovative solutions that are both practical and forward-thinking.
Driven by the motivation from previous achievements, this year, SCGP is elevating the competition to new heights. The company has formed collaborations with renowned brands aiming to strengthen the links between students and businesses while nurturing a creative community focused on a brighter future. Packaging Speak Out 2024 - Vietnam aligns seamlessly with SCGP's broader mission of empowering young talent and promoting sustainability in the packaging industry. By investing in the creativity and passion of Vietnam's youth, SCGP believes it is not only shaping the future of packaging but also contributing significantly to a more sustainable and innovative Vietnam.
Under the theme "Packaging for a Brighter Tomorrow", Packaging Speak Out 2024 - Vietnam competition encapsulates the company's dedication to revitalizing the Vietnamese packaging industry through innovation and sustainable growth. Participants are encouraged to submit packaging designs utilizing paper, plastic, or a combination of both, tailored for products from prominent brands such as Mondelez Kinh Do and Barona - Nam Phuong Food, across the following categories:
1. Sustainable Packaging for E-Commerce: Transporting packaging that ensures product safety during transit while enhancing the customer experience. These designs should also incorporate reusability or recyclability features for end consumers, addressing the growing need for sustainable e-commerce solutions.
2. Gift Set: Packaging for product collections intended for individual sale as gifts. Participants can utilize corrugated paper or rigid box materials to deliver creative and functional designs that elevate the gift-giving experience.
3. Marketing Display: Innovative display solutions that aim to enhance brand visibility and drive sales through. They include Point of Sale Materials (POSM), Shelf Ready Packaging (SRP), Counter Displays, and Floor Displays.
The competition welcomes students aged 17 to 25 and is open to all genders and nationalities, provided applicants are residents of Vietnam and enrolled in a Vietnamese educational institution, college, or university. Contestants can participate individually or in groups of up to three members, allowing for collaboration across different universities.
To recognize and reward outstanding talent and innovation in sustainable packaging design, the competition offers a substantial total prize pool of 180 million VND. This significant prize is distributed across various categories and special awards, demonstrating SCGP's commitment to fostering creativity and sustainability in the packaging industry.
Especially, a comprehensive seminar for Packaging Speak Out 2024 - Vietnam will be held on September 21st, 2024 at 8th floor, Hallroom of HUTECH University. This event will feature a keynote session by renowned packaging design expert Mr. Andy Ho - CEO & Executive Creative Director, Bracom Agency, who will explore the latest packaging trends in Vietnam and their impact on design practices. The seminar will also include a panel discussion with Ms. Juthamart Sayampol, Manager - Creative Design Management, Inspired Studio and Packaging Solutions, SCGP, and representatives from Mondelez Kinh Do and Barona - Nam Phuong Food, offering in-depth insights into the evolving consumer and market demands for packaging solutions. Registered participants will have exclusive networking opportunities to connect with industry professionals, participate in interactive workshops on sustainable material selection and innovative design techniques, and attend career guidance sessions to support their competition entries and future careers.
Packaging Speak Out 2024 - Vietnam represents a significant step towards fostering innovation and sustainability in Vietnam's packaging industry. This competition not only challenges young designers to create cutting-edge solutions but also provides them with the knowledge, skills, and connections needed to thrive in this dynamic field.
The competition encourages all eligible young designers to take advantage of this unique opportunity to showcase their creativity, support sustainable practices, and advance their careers in the packaging industry.
