The number of visitors from five European countries, which now enjoy visa exemption, increased sharply compared to the same period in 2014.
In fact, the number of tourists which increased over time are not coming directly from those countries. They are the citizens of Belarus and Western Europe who are living and working in other countries in Asia.
Hence, promotion and advertising should be focused on the largest international hubs in Southeast Asia, instead of performing in the 6 separate markets where people can travel to Vietnam without visas.
