On March 31, 1996, a significant milestone in Vietnam’s television history was reached: VTV3, Vietnam Television's first entertainment channel, officially went on air, bringing viewers a wide range of engaging programs.
Over the past three decades , VTV3 has made a profound impression on audiences with iconic programs such as SV 96, Music Game, The Magic Hat, We Are Soldiers, Who Wants to Be a Millionaire, Saturday Wish, and Ring the Golden Bell. These shows have become an inseparable part of many generations' memories. Besides entertainment, VTV3 has also pioneered live broadcasts of major international sporting events, fully meeting the audience’s demand for both entertainment and sports content.
In an ever-evolving media landscape, VTV3 continues to fuel its passion for innovation and creativity. In recent years, the channel has introduced a variety of compelling new programs, including La Xanh, Time! Tell Me Stories, 12 Zodiac Animals, Spring Melody, Tet Celebration, 5-Star Hotel, Beauty +84, VTV Awards, and Weekend Appointment, all of which resonate deeply with viewers.
Journalist Phan Dang shared that “VTV sports shows have helped people of all ages feel connected to sports ”.
Quang Huy, Sport Commentator and Deputy General Director of Vietnam Cable Television, noted that “Over the past three decades, television technology has evolved in a more youthful, modern direction, keeping pace with contemporary trends, and VTV3 has kept up with that”.
In the era of rapid digital transformation, VTV3 has effectively integrated technology into its content strategy. Programs are no longer just broadcast on air; they are also distributed across digital platforms, enabling closer and more dynamic engagement with younger audiences.
Through careful attention to both content and format, VTV3 has become much more than just a television channel. It is a companion that helps Vietnamese audiences explore the richness of culture and entertainment. Each program tells a story and adds an emotional layer, and together they form a vibrant mosaic of life.
“For me, VTV3 is childhood, a sky full of memories” - Singer-songwriter Bui Cong Nam.
“To me, VTV3 is not just a television channel, but a true home for musicians and artists in Vietnam” - Musician Huy Tuan.
“We have been involved since VTV3 first launched, starting with SV 96 and many programs since then. Those are beautiful memories, and we feel lucky to have accompanied such a prestigious and beloved channel” - Tran Tuan Hung, leader of the Buc Tuong band.
“I am very proud to have collaborated with VTV3 for many years and hope to continue doing so in the future.” - Meritorious Artist Quang Thang.
“VTV, especially VTV3 programs, has brought me closer to audiences and earned me so much love” - Actress Thanh Huong.
“Thank you, VTV3, for always delivering positive and humane values to audiences and the community” Singer-songwriter Trang Phap.
“At this new milestone, I wish VTV3 continued growth and even greater nationwide acceptance, along with many more meaningful programs ahead”
Actor Manrado.
