"Light off, ideas on" 2017 campaign to be launched

by VTV418 January 2017 Last updated at 04:21 AM

VTV.vn - A press conference was held in Hanoi to launch the "Lights off, Ideas on" campaign, following Earth Hour 2017.

The campaign is aimed at raising people's awareness of climate change and sending the message of environmental protection to people across the country. The three ambassadors for the campaign are host Phan Anh, actress Chi Pu and Miss Vietnam 2016 Do My Linh. The highlight of this year's campaign is the "Challenging Warriors" contest for young people. 40 selected contestants will team up and have to overcome various challenges in calling for increased action in protecting the environment.

The campaign will run until the the end of March.

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