The campaign is aimed at raising people's awareness of climate change and sending the message of environmental protection to people across the country. The three ambassadors for the campaign are host Phan Anh, actress Chi Pu and Miss Vietnam 2016 Do My Linh. The highlight of this year's campaign is the "Challenging Warriors" contest for young people. 40 selected contestants will team up and have to overcome various challenges in calling for increased action in protecting the environment.
The campaign will run until the the end of March.