The launch event, which was attended by Mr. Do Thanh Hai, the Deputy Director General of Vietnam Television, along with representatives from the production team and various partners, was held on the afternoon of March 16 in Hanoi. This program is the first television show in Vietnam to directly explore the real-life experiences of families looking to buy or rent homes with the help of professional experts. Participants will receive VND100 million (roughly USD 3,500) at the start of their home-hunting journey. The show is co-produced by RSM Agency and VTV3, with strategic partners Cen Land and BIDV Home.
According to data from the General Statistics Office, over the past three years, housing prices have increased three times faster than income growth, widening the gap between earnings and homeownership. Furthermore, since late October 2025, mortgage interest rates have risen significantly, placing additional financial pressure on buyers.
Alongside long-term financial planning, buyers need to consider factors such as legal status, location, living environment, and future family plans. Smart Home Hunt addresses these real-life challenges by providing a comprehensive overview of the process of buying or renting a home in a rapidly evolving real estate market.
Mr. Do Thanh Hai, Deputy Director General of Vietnam Television, speaks at the event.
Speaking at the event, Mr. Do Thanh Hai emphasized that the program offers a a new take on reality television by tackling pressing social issues through relatable, everyday stories - specifically, the journey of families searching for a home. The show not only provides engaging experiences but also delivers valuable insights to help viewers make more informed housing decisions.
Mr. Pham Duc Hung, CEO of Cenland, speaks at the event.
Smart Home Hunt introduces a brand new reality TV format that recreates the home-finding journey in a realistic, dramatic, and emotional way. Its appeal lies in its depiction of real-life situations: families must evaluate budgets, compare locations, assess development potential, review legal aspects, and weigh up important life decisions from different perspectives.
The six participating families bring diverse housing stories needs, ranging from young couples searching for their first home to families looking to upgrade their living space or secure long-term housing. These stories reflect the real challenges many homebuyers face today.
Participating families in the Smart Home Hunt program.
The judging panel features experts from across the program.
The families are accompanied by a panel of judges and experts from various fields, including journalist Duong Ngoc Trinh, Meritorious Artist Chi Trung, Miss Grand Vietnam 2023 - architect Le Hoang Phuong, interior design expert Duong Quoc Nam, architect Duy Son, and real estate specialist Nguyen Le Hai Dang. Their expertise provides in-depth analysis from multiple perspectives, combining market insights with practical living considerations.
With its blend of real-life stories, high-stakes decision-making, and a distinguished panel of experts, Smart Home Hunt promises to be both engaging and informative. Beyond entertainment, the program offers viewers valuable insights and practical experience for their own journey toward finding a home.
The first episode of Smart Home Hunt will air at 9:00 PM on March 23, 2026, on VTV3.
