While the first shipment may represent a relatively small volume, the moment itself is significant as it marks an early step in the Vietnamese ambitious plan to establish itself on the global poultry stage—and Japan is a high priority target.
Earlier in June the company opened its first poultry slaughtering and processing plant at the Long Binh Industrial Zone in the southern province of Dong Nai as part of its plan to sell product in the Japanese market.
The US$6 million facility has been equipped with the latest in technologically advanced machinery and equipment and operates in accordance with strict food safety and hygiene standards, note company representatives.
The company expects to ship its first chicken to Japan by boat on September 9, which should reach the dock in Tokyo and be on supermarket shelves and dinner plates within 10 days.