The event was part of a series of tourism promotional activities. The forum introduced stimulus programs and policies, stimulus packages, new tourism products, cultural and tourism events of Thua Thien Hue, and the province's cultural events and festivals for 2020, including the Hue Festival 2020.
In addition, new ideas such as Hue tourism e-cards, online marketing campaigns, and digital media tourism were also discussed with the aim of promoting strong tourism development post-COVID-19 pandemic.