An unexpected phone call, full of “secrets” and untold stories defines how Hello, this is… positions itself among increasingly familiar entertainment shows.
Instead of following the traditional talk-show format, Hello, this is… uses the mobile phone as a “key” to open each artist’s world. Through calls, messages, and everyday apps, viewers will explore personal journeys, emotions, and hidden sides of the artists behind the spotlight. Each episode features an unscripted conversation in which the artists reveal their true selves: natural, approachable, and often surprising.
According to editor Dang Huong, the program focuses on young and talented individuals, serving as a “touchpoint” for audiences to discover up-and-coming names before they truly break out. However, Hello, this is… is not just a platform to promote music projects. It is also a space where artists share their life stories, including their early turning points, the pressures they face, their dreams, and even their deeply personal stories behind the stage lights.
The program’s format is structured in multiple flexible layers. It begins with an unexpected phone call that immediately draws the artist into the story. This is followed by segments that explore different emotional states through familiar situations such as joy, sadness, pressure, or reflection. Building on these everyday details, the story then expands to cover career paths, key milestones, and how artists face both success and challenges. As a locally developed format, the show is fast-paced and engaging, focusing on revealing the unique and often surprising stories hidden within each artist’s phone. It also introduces audiences to new technologies and promotes the safe and effective digital use.
Alongside the conversations, the program features interactive segments with the studio audience, creating a dynamic and engaging atmosphere. Direct questions and instant responses help maintain a fresh energy that reflects the spirit of a new generation of artists.
After every conversation, music becomes the final connection, bringing artists and audiences closer together through what they do best. The show is hosted by MC Khanh Vy, known for her youthful, intelligent, and expressive style. Acting as a companion, she skillfully guides the conversations, allowing the artists to freely express themselves, whether they are sharing lighthearted moments or deeper reflections.
In the first episode, the show opens with a surprise call to artist Vy Vy, creating an energetic and natural moment that clearly reflects authentic and intimate the spirit of Hello, this is….
With a concise duration, a fresh approach, and a flexible storytelling rhythm, Hello, this is… promises to be an engaging talk show. Each phone opens a doorway, and every call tells a story.
