Tran Thi Phuong Lan, Vice Director of the department, said the programme will provide a list of outstanding products from Vietnamese firms to be voted by consumers.
These products are from the sectors of industry, construction-furnishings, pharmaceutical products-cosmetics, education-training, farm produce, banking services, tourism, media and transport, among others.
This year, the event will add one more criterion on product models and packaging to its evaluation system, bring the total to 14. Each firm can register a maximum of three products to be voted.
Wining goods will receive a certificate and be featured on Hanoi’s trade promotion publications, while their producers can use the “consumers’ most-favoured Vietnamese product” title for them in their advertisements.
A ceremony to honour such products and to launch the city’s month-of-discount programme will take place at the Ly Thai To square by Hoan Kiem Lake on November 1.
