Tran Thi Phuong Lan, Vice Director of the department, said the programme will provide a list of outstanding products from Vietnamese firms to be voted by consumers.
These products are from the sectors of industry; construction–furnishings; pharmaceutical products-cosmetics; education–training; farm produce; banking services; tourism; media; and transport; among others.
This year, the event will add one more criterion on product models and packaging to its evaluation system, bring the total to 14. Each firm can register a maximum of three products to be voted.
Wining goods will receive a certificate and be featured on Hanoi’s trade promotion publications, while their producers can use the “consumers’ most-favoured Vietnamese product” title for them in their advertisements.
A ceremony to honour such products and to launch the city’s month-of-discount programme will take place at the Ly Thai To square by Hoan Kiem Lake on November 1.
