Under the memorandum of understanding, the two sides will set up a joint venture named Greg Norman NutiFood based in New York.
The Vietnamese firm will be in charge of researching, producing and distributing coffee products, while Norman will provide the copyright and licenses for this joint venture to use his brand, images and “The Great White Shark” logo on NutiFood’s coffee products.
This joint venture will also open Greg Norman NutiCafé coffee chains in Vietnam and other Asian countries first before expanding to the US.
It aims to make use of NutiFood’s research and production strengths along with Norman’s international prestige to help Vietnamese coffee, especially iced milk coffee, stretch its reach to the world.
At the signing ceremony in Ho Chi Minh City, the Australian golfer said he is proud to have his name and logo on the company’s products, adding that he will bring the Vietnamese drink to coffee lovers around the world.
