The top-quality fragrant rice was imported by UK-based Long Dan Limited Company from the Vietnam National Seed Group (Vinaseed).
The rice is now being sold at 21.28 USD per kilogram at the firm's supermarket chain. Since Vietnamese high-quality rice enjoys zero tariffs in the UK market under the trade pact, which took effect on December 31, 2021, it is expected to gain a competitive edge over other varieties.
This year, UK firms are set to purchase more Vietnamese rice under the UKVFTA, creating the exciting prospect that Vietnamese rice will expand its market share in the UK this year.
According to the Vietnamese trade counsellor in the UK Nguyen Canh Cuong, rice shipments to the European country this year will sharply rise against 2020.
He said more UK firms will purchase Vietnamese rice under the UKVFTA, relishing an exciting prospect that Vietnamese rice will expand its market share in the UK this year.
In 2019, the UK, the world’s 9th largest rice importer, splashed out US$531 million buying 671,000 tonnes of Vietnamese rice. However, Vietnamese rice only accounted for 0.24 percent of the UK’s total rice import.
