Geographical indication is proving increasingly vital in the development of competitiveness of Vietnamese and product brands. But firms said they need better help from the government in achieving this product guarantee.
As the first ASEAN product that has been recognized and guaranteed by the EU in terms of geographical origin, Phu Quoc fish sauce has lots of opportunities to increase sales and value in the European market. Fish sauce producers said the registration of a geographical indication an important factor in building a brand and market development.
A range of measures to support businesses in registering for geographical indication have been devised, with a focus on collaboration between businesses and local government agencies. However, experts pointed out that construction of geographical indications and local brands for products is a practical and effective requirement to develop the market, and this requires long-term investment with the effort of many parties, from farmers to business organizations to local government.
