Facebook names Le Diep Kieu Trang as Vietnam CEO

Trang, 38, will be in-charge of the social network’s business development for the country from the company’s office in Singapore.

Prior to this, she was CEO of Fossil Vietnam, which acquired Misfit Wearables founded by her husband Sonny Vu, a Vietnamese American businessman. Misfit Wearables, a startup specializing in keeping track of human health and physical activities, had attracted investment from John Sculley, former CEO of Apple, and Hong Kong billionaire Li Ka-shing.

According to Kenneth Bishop, Facebook's managing director for Southeast Asia, with over 60 million users in Vietnam accessing Facebook on a monthly basis, it’s reasonable for the company to invest in human resources to better assist businesses, partners and marketing agencies.

Trang will be in charge of business development for Facebook in Vietnam, and the 38-year-old director seems to be confident that she's the right person for the job. “With 97% of Vietnamese accessing Facebook via mobile platforms, we guarantee support businesses utilize smartphones’ capabilities to bring about business success in both national and international market,” Trang told.