Many companies want to keep the Obama-era rules, which were intended to give consumers equal access to web content and prevent broadband providers from favoring their own content. As net neutrality rules repealed, startups worry the lack of restrictions could drive up costs or lead to their content being blocked. However, Internet service providers said they would not block or throttle legal content but that they may engage in paid prioritisation. They said consumers would see no change and argue that the largely unregulated internet functioned well in the two decades before the 2015 order.
