The campaign will largely focus on the safety of visitors and is scheduled to last until the end of October.
As part of the event the tourism promotion centre for Da Nang city has released a video titled "Đừng quên du lịch an toàn vì sức khỏe", known as “Don’t forget having safe tourism to protect people’s health” in English.
Furthermore, a photo and video contest will be held on social media with the aim of reminding tourists of special memories about Da Nang, with contestants able to send their entries showcasing people’s daily life, the local landscape, and food from the area.
The online contest is due to be held between October 6 and November 6, with a total of VND200 million in prize money available.
Moreover, a song titled “Da Nang Miss You” written by composer Le Cat Trong Ly will be released in mid-October. In addition, photos and videos showing tourism activities in the central city will be uploaded onto the website danangfantasticity.com.
Following this initial tourism campaign, a new tourism campaign with the theme of “Da Nang is back” will be launched from late 2020 and will run into early 2021, with the promotion set to feature an exciting array of activities after tourists return to Da Nang following efforts to combat the COVID-19 pandemic.