The campaign was officially launched at the Sầm Sơn Beach in the north central Thanh Hóa Province, with 2,000 youths and soldiers picking up litter.
Organised by the HCM Communist Youth Union (HCMCYU) and Việt Nam Television (VTV) 24, the three-year campaign in 28 provinces and cities aims to raise public awareness about climate-change adaptation and environmental protection at the country’s beaches.
Pilots for the campaign were conducted in May in the central coastal provinces of Hà Tĩnh, Quảng Bình, Quảng Trị and Thừa Thiên-Huế, producing positive results. First Secretary of the HCMCYU Central Committee, Lê Quốc Phong, said the campaign was expected to be effective in mobilising communities to collect tonnes of trash along the country’s beaches.
A music festival was also organised on Sầm Sơn beach to urge the community to join the cleanup.
Singer Thu Minh, who was one of nine ambassadors for the global UN Wild for Life campaign, is the campaign’s ambassador. The singer inspired volunteers by sharing her stories about environmental protection.
The campaign has set up a hotline to receive calls about litter dumped on beaches.
Every three months, a music performance will be organised in one of the 28 provinces or cities, with singers performing songs related to environmental protection.
During the pilot, more than 4,800 community volunteers across the country cleaned up beaches along the central coast of Việt Nam.
Volunteers cleared at least 7.5 kilometres of beaches in the central region, and gave 4,000 gifts worth VNĐ2 billion to 4,000 fishermen in financial difficulties.
In addition, recycling bins for different kinds of trash were set up at public beaches in the central region.
