Positioned as a one-stop destination for young families, the Van Giang store offers a comprehensive range of products and services, from daily groceries to specialty dining and lifestyle retail. The outlet is also the first AEON Vietnam store to open within a shopping mall developed by Vingroup, reflecting the group’s effort to diversify its presence beyond standalone malls.
AEON opens first store in Hung Yen, strengthening Vietnam retail network
"The Red River Delta, Mekong Delta, and Central Vietnam remain our strategic priorities," said Tezuka Daisuke, Executive Officer and Chief Vietnam Business Officer of AEON (Japan), and General Director of AEON Vietnam. "Van Giang is not only our first store in Hung Yen, a satellite city of Hanoi, but also a medium-sized GMS that strengthens our ability to meet consumer demand while optimizing operational efficiency through network expansion."
Built around the concept of "Everything for Daily Life & the New Life of Young Families," AEON Van Giang aims to simplify shopping with a curated selection of safe, high-quality food products, including exclusive imports, Vietnam–Japan inspired dishes, and organic private-label items. Beyond groceries, the store features AEON’s Delica area, Sushi and Bakery sections, and specialty outlets such as HÓME CÓORDY, Glam Beautique, and MYCLOSET, catering to lifestyle, beauty, and fashion needs while positioning AEON Van Giang as both a practical and aspirational shopping hub.
Customers are shopping at AEON Van Giang
Recognizing changing consumer behaviors, AEON Van Giang integrates omni-channel services such as in-store pick-up, home delivery, and online ordering through AEON ESHOP, Grab, and Shopee Food. The store also offers convenience features including self-ordering kiosks, express checkouts, smart lockers, and dry-ice machines for food preservation.
Loyalty members benefit from WAON Point privileges, while additional services include VAT refunds for international visitors and a Kids Club for families. At the same time, AEON is rolling out sustainability initiatives at Van Giang, focusing on reducing single-use plastics and encouraging eco-friendly shopping practices.
The opening of AEON Van Giang highlights AEON’s commitment to tapping Vietnam’s growing middle-class consumer base, particularly in rapidly urbanizing regions around Hanoi. Together with its network of AEON Malls and AEON MaxValu stores, the retailer is positioning itself to capture rising demand for modern retail formats while enhancing customer loyalty through product quality, service innovation, and sustainability efforts.
