Over the last few days, the world has been shaken by the hit “Hello” – Adele’s debut song after her 3 years off. Within the first 24 hours since the video got uploaded on Youtube, it gained 27.7 million views, which completely defeated Taylor Swift’s “Bad Blood” with 20.1 million views.
Plus, the 30-second teaser of “Hello” that was shown during the commercial time of the X Factor UK also attracted the public.
The music video was filmed in Montreal, Canada and directed by Xavier Dolan, who has a special link with Adele. Moreover, “Hello” is the first music video to have been shot in IMAX. IMAX is the camera having the highest definition with the picture quality that reaches up to 18K, 100 times higher than TV HD’s.