Adayroi to launch Korean products online in Vietnam

by VOV17 November 2016 Last updated at 07:30 AM

VTV.vn - Online Vietnamese retailer Adayroi.com has unveiled the launch of Korean products on its Vietnam eCommerce website.

By launching its first Korean products on its shopping website on November 20 the joint venture with the Korea Trade Investment Promotion Agency is expecting to acquire 20% of the online niche market.

The stakeholders see the new online venture as competing with the full spectrum of retail services: physical stores, TV shopping and mobile shopping in Vietnam as well as other Korean online retailers tiki.vn and Lotte.vn.

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