Adayroi to launch Korean products online in Vietnam

By launching its first Korean products on its shopping website on November 20 the joint venture with the Korea Trade Investment Promotion Agency is expecting to acquire 20% of the online niche market.

The stakeholders see the new online venture as competing with the full spectrum of retail services: physical stores, TV shopping and mobile shopping in Vietnam as well as other Korean online retailers tiki.vn and Lotte.vn.