Brand building seminar helps increase business competitiveness

by VTV407 August 2015 Last updated at 14:00 PM

VTV.vn - A brand building seminar was held in Danang city to help Vietnamese firms improve their competitiveness.

Themed Brand Building Skills for Businesses during Globalisation, the event attracted more than 150 firms. Experts provided the latest news on FTA negotiations between Vietnam and the EU.

And while Vietnam has exported products to the EU it suffers from a lack of competitiveness. Vietnamese workers need to improve their skills and increase the localisation rate of products.

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