Growth accelerated to 27 percent in the third quarter, compared to 19% in the first half of the year.
The country's four major e-commerce platforms sold more than 2.6 billion items, with fast-moving consumer goods posting growth in terms of both value and volume.
The figures highlight the continued expansion of online shopping in Vietnam.
YouNet ECI recommends that businesses focus on key products, select platforms based on specific objectives, retain existing customers and increase their average order value, rather than relying heavily on new customer acquisition or setting overly ambitious growth targets.
The report highlights the need for e-commerce businesses to balance price, sales volume and customer retention to sustain growth during the final quarter of 2026.
