The country welcomed over 19.5 million international visitors in the first ten months of 2026, up 13.8 percent year on year.
The publication highlights more flexible visa policies, growing use of artificial intelligence, and big data, alongside Viet Nam's natural landscapes and cultural heritage.
Building on this momentum, the Vietnam National Authority of Tourism plans further promotional campaigns in China, the Republic of Korea, India, and Russia before year-end.
The efforts aim to attract more visitors and sustain tourism growth into 2027.
