Vietnamese startups shift focus to online marketing

According to the UK's Centre for Retail Research, online shopping in the US alone brought in $350 bil in 2015, almost double the amount of Vietnam’s GDP in the same year. 

This is Dũng, co-founder of Beeketing – a Vietnamese company which provides tools for businesses to create their own online stores by collecting customer behaviour data and giving purchase suggestions. His company is one of the few Vietnamese startups chosen for investment by US venture capital firm 500 Startups and  is expecting to reach $1 million in sales. Dung and Beeketing’s success proves that online marketing is an important aspect in business and also a common interest for many companies.