The Wild Sunflower Festival is held at the Chu Dang Ya volcano in Chu Pah district. Aside from the beautiful roads, valleys, and mountains covered with wild yellow sunflowers, visitors can also enjoy various activities that showcase the unique culture of the local ethnic groups. All of the activities will take place around Ploi Lagri village's communal house which is located at the foot of the volcano.
In recent years, Gia Lai has become a favorite tourist destination for those who love the beauty of nature. The festival also aims to honor the land, the people, and the cultural values of the ethnic groups of Chu Pah district.