VTV's active participation in 59th General Assembly of ABU

More than 400 delegates from 40 countries representing 50 broadcasters from within and outside the Asia-Pacific region attended the 59th ABU General Assembly meeting in New Delhi, India, from November 25-30, 2022.

Javad Mottaghi, ABU Secretary General, said: "This year's General Assembly session, with the theme "Serving People: The Role of Media in Times of Crisis," called for the use of outreach and the unprecedented power of media to serve people at a time that matters to humanity. In particular, the climate crisis, the rise of conflict and the recession following the Covid-19 pandemic threaten the very life of humanity. The decisions we make today will shape our future. The media must be a key player in shaping this future, focusing on reporting from pressing local issues to the broader challenges of humanity that will impact everyone. In addition, delegates must also find solutions to connect and serve diverse audiences across multiple digital platforms, using the latest technological advances in effective information gathering and distribution.

"Member broadcasters have been changing to adapt to the public's shift to digital platforms. Today's audience sees and hears what they want and when they want. Wants. The technology revolution has created inequality between countries and with people. Not only are we seeing an economic divide, but also a divide in digital access. Obviously, challenges are prevailing, but we have shown through the Covid-19 pandemic that we can turn challenges into opportunities. Through cooperation and activities in the region, cooperation between ABUs and members has been elevated to a new level," added Mr. Javad Mottaghi.

"Member broadcasters have been changing to adapt to the public's shift to digital platforms. Today's audiences see and hear what they want where and when they choose. The technology revolution has created inequality between countries and with people. Not only are we seeing an economic divide, but also a divide in digital access. Obviously, challenges are prevailing, but we have shown through the Covid-19 pandemic that we can turn challenges into opportunities. Through cooperation and activities in the region, cooperation between ABUs and members has been elevated to a new level," added Mr. Javad Mottaghi.

In addition to attending the General Assembly session, VTV delegates participated in related conferences.

At the Programming Committee meeting, the Head of the Entertainment Program Production Department Ta Thi Bich Loan made a presentation on VTV's production experiences during the Covid-19 disease pandemic. The presentation was highly appreciated by her colleagues. Claire M Gorman, chair of the ABU Program Committee, especially praised VTV's presentation and expressed her impression of VTV's production methods and experiences during the Covid-19 pandemic. It is the initiative and flexibility to turn challenges into opportunities, accompanying the Government and the people to prevent epidemics, multiplying confidence in the State's management in the fight against Covid-19 where no one is left behind.

According to Ta Thi Bich Loan, at this meeting, delegates also focused on addressing the current situation, as well as production experiences in response to epidemics, climate change, the problem of fake news, gender equality for women, among others; on how to attract young people to watch and listen to traditional radio and television programs.

About the Technical Committee meeting, Deputy Director of the TV Technical Center Nguyen Duc Tue said that after two years of the epidemic, the program production technology platform has not had a new direction but still focuses on upgrading the quality from HD to 4K, using IP Platform for signal transmission. ABU members who attended the meeting also discussed the application of cloud platform, big data application and especially data security.

Along with that, the representative of the Advertising and Television Services Center sent a representative to attend the Sports - Copyright ABU group meeting.

In addition, to the ABU TV 2022 Song Festival, which has the participation of 7 countries, Vietnam Television sent singer Le Thi Minh Ngoc, winner of the first prize of the Sao Mai 2022 competition in the folk music category.

On the sidelines of the General Assembly session, Director General Le Ngoc Quang also met and worked with Vietnam Embassy in India, leaders of regional TV stations such as NHK (Japan), KBS (Korea), AMG Media (India), Khabar (Kazakhstan) to discuss opportunities for cooperation in the future.