VTVcab Marketing to further promote South Korean products in Vietnam

by Hồng Quân05 July 2019 Last updated at 09:00 AM

VTV.vn - VTVcab Marketing support center (VTVcab MSC) is a provider of comprehensive marketing solutions to support the merchandising and distribution of Korean products in Vietnam.

Vietnam is currently South Korea’s No. 1 trading partner in Southeast Asia and the third largest export market. Many South Korean businesses are pouring money in the Vietnamese market, which is considered very potential and having high growth rates. Along with that, consuming South Korean products has become an increasing trend in Vietnam due to their qualities and affordable prices.

According to representative of VTVcab, VTVcab MSC (Vietnam- South Korea Marketing and Distribution Center) was established to provide comprehensive marketing solutions, support merchandising and distribution of high quality Korean products and help Korean businesses overcome difficulties in accessing the Vietnamese markets.

With the advantages of being a leading online/offline marketing platform, VTVcab MSC is expected to create a new trading floor exclusively for reputable products to from Korea.

Accordingly, VTVcab MSC cooperates with Phu Thai Group to provide a comprehensive solution including: effectively handling processes from export and import procedures, product announcement to marketing and distribution; registering South Korean product sales on reputable and popular e-commerce markets in Vietnam; providing modern marketing platform through displaying, introducing and distributing products directly to consumers with a professional offline shopping system; promoting products through television, outdoor, press and social network advertising and Key Opinion Leaders (KOLs); organizing large-scale music events, introducing Korean culture to Kpop fans in Vietnam.

In addition, VTVcab MSC will also participate in co-organizing international trade promotion activities and seminars such as export conferences or Vietnam – South Korea cultural exchange events.

During the launch of VTVcab MSC on July 4, 2019, Vietnam Cable Television Corporation (VTVcab) and Seoul Trade Promotion Organization (SBA) signed a cooperation agreement to promote Seoul businesses’ investment in Vietnam through diverse marketing activities of VTVcab.

VTVcab MSC promises to create an optimal and comprehensive platform to support Korean enterprises to distribute Korean products to Vietnamese quickly and effectively and helps Vietnamese consumers access prestigious and quality products from South Korea.

This is not only a solution to the strong demand growth in recent years about high quality Korean products but also contributes to promoting commercial transactions between Vietnam and South Korea.


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