VTV24 launches major beach cleanup campaign

In the past, the campaign attracted over 4,800 youths to clean up 7.5 km of beach on the central coast, donated 4,000 gifts worth VND2 billion (US$90,000) to 4,000 poor fishermen and installed 10 garbage classification baskets at public beaches.

Singer Thu Minh, the ambassador of the beach cleanup campaign of VTV24, Journalist Le Binh (from right) are seen at a press conference in District 1, HCMC on Wednesday

The organizer looks to run the campaign for a long term to help improve the environment. Apart from mobilizing local people to tidy up beaches, the program will set up a hotline for people to report on threats to the environment.

Le Binh, head of the program, told a recent press conference that the organizer had picked popular singer Thu Minh as the campaign’s ambassador thanks to her experience in inspiring local youths through her own stories. And the organizer is looking for a community influencer to accompany this long-term social campaign.

As part of the campaign, there is a gala music program at Sam Son Beach in the north-central province of Thanh Hoa on June 18, with the attendance of around 8,000 spectators.

The program will be broadcast live at 8:10 p.m. on VTV1. It will feature leading local artists, including director Pham Hoang Nam, musician Thanh Phuong, and choreographer Tran Ly Ly, over 50 singers like My Linh, Ha Tran, Trong Tan, Ta Quang Thang and Dong Hung, and Da Lab band.