On April 16, 2025, at the Presidential Palace, President Luong Cuong warmly welcomed 100 representatives of the many inspiring individuals featured in “Kind Deeds”, a program produced by VTV.
The representatives featured in the Kind Deeds program at the meeting.
Kind Deeds Have Truly Entered Everyday Life
Launched in 2014 by the Digital Content Production and Development Center (VTV Digital), Kindness in Action was inspired by the movement to “follow President Ho Chi Minh’s moral example”. Over the past decade, the program has traveled to all 63 provinces and cities, produced more than 1,500 trips, and honored over 2,500 individuals. The show has also built a 1.5-million-strong community on social media. Numerous feature stories about people in need have led to nearly VND100 billion in donations through the Vietnamese Loving Heart Fund.
The program continues to inspire acts of kindness nationwide with its heartfelt stories, helping viewers develop a more optimistic and compassionate outlook on life.
Journalist Dinh Tran Viet delivers a speech at the meeting.
According to journalist Dinh Tran Viet — Director of VTV Digital, the program has gone beyond television to become a part of daily life. Stories from the show are now used in schools, exams, poems, and songs, and have sparked movements in factories, schools, and communities.
At the meeting, many individuals shared emotional stories. Singer Hoa Minzy spoke about building bridges and schools and supporting children with congenital heart disease: “Although my contribution is still small, I hope it can spread more love”.
Singer Hoa Minzy shares her thoughts at the meeting.
Educator Nguyen Xuan Khang speaks during the meeting.
Educator Nguyen Xuan Khang emotionally recounted how he became a “grandfather” to 23 orphaned children affected by a flash flood in Lao Cai. He hopes to reunite with them in 15 years when they reach university age.
Life Becomes More Beautiful with Empathy and Sharing
In his speech, President Luong Cuong emphasized: “Regardless of their position, everyone here is making our country a better place. These 100 individuals are like beautiful flowers of everyday life, catalysts that awaken compassion in us all”.
He expressed deep admiration for the program and the young, passionate reporters behind it, noting how the stories have stirred public sentiment and inspired positive action. He affirmed that there is an innate kindness in every person, and Kind Deeds has played an important role in nurturing and expanding that spirit.
President Luong Cuong delivers e a speech at the meeting.
“Since 2014, the program has sparked compassion and a spirit of sharing throughout society. The stories featured in Kind Deeds should be further amplified to inspire acts of kindness and promote the harmonious and humane development of the nation”, he emphasized.
President Luong Cuong shakes hands with the individuals featured in the Kind Deed program.
Leaders of Vietnam Television (VTV) and the production team of Kind Deed pose for a commemorative photo with President Luong Cuong.
The President also commended VTV for proactively implementing humanitarian programs that inspire kindness and meaningful living. He expressed his hope that the dissemination of exemplary role models would continue to expand, contributing to the building of a compassionate and civilized society.
The President emphasized the importance of further expanding models of sharing and support for those around us, as well as encouraging individuals and groups to engage in community service. He noted that society needs more compassionate hearts and generous spirits like the 100 exemplary individuals honored today. “You, our respected elders, brothers, sisters, and young ones, have generated positive energy and spread love throughout the entire society”, the President affirmed.
Mr. Nguyen Thanh Lam – General Director of Vietnam Television (VTV) – delivers a speech at the meeting.
On behalf of Vietnam Television (VTV), Mr. Nguyen Thanh Lam – General Director of VTV – expressed his gratitude to President Luong Cuong and emphasized that the meeting was a great honor, reflecting the Party and State’s recognition of the “Kind Deeds” program and the efforts of journalists involved.
“Many reporters said that being received and encouraged by the President was like a dream come true. Those who quietly do good deeds in villages and neighborhoods feel that their efforts are truly appreciated and recognized”.
VTV reaffirmed its commitment to implementing the Presidentdirective to expand media coverage of good people and good deeds, not only through television broadcasts but also across digital platforms. The “Kind Deeds” program will continue to receive investment in both content quality and presentation, while building a team of passionate, skilled journalists.
VTV Digital, which produces the program, will also continue to develop online platforms to bring these meaningful stories closer to young audiences—helping the younger generation see the value of kindness and inspiring them to take action for the community.
