Enhancing content quality and improving the visuals and audio of television programs is an inevitable trend as audiences now have more choices for their entertainment needs. Through the VTV Go application, viewers can enjoy the program with vibrant colors and sharp details powered by Dolby Vision, along with the immersive surround sound of Dolby Atmos.
The collaboration between VTV and Dolby began in 2015 when VTV broadcast surround sound on its terrestrial digital television channel. Since then, both sides have worked together on multiple projects. However, this is the first time that Dolby has provided both Dolby Atmos and Dolby Vision for a VTV program, which will be available to viewers on the VTV Go digital platform.
"We are delighted to collaborate with VTV to enhance the entertainment experience for viewers, both at home and on the go, with Dolby Vision and Dolby Atmos", said Mr. Yuki-hiro Osawa, Vice President for Southeast Asia and Japan, in charge of Commercial Partnerships at Dolby Laboratories. "With these advanced technologies, audiences can enjoy Spring Melody 2025 with stunningly sharp visuals and mesmerizingly immersive audio".
Dolby Atmos is a pioneering spatial audio technology that delivers a multi-dimensional experience that goes far beyond conventional surround sound. When enjoying the grand music festival featuring outstanding artistic performances, Dolby Atmos allows audiences to experience more vivid and immersive sound.
Dolby Vision is an advanced imaging technology that goes beyond HDR to optimize picture quality based on the service, device, and platform in use, ensuring a breathtaking visual experience in all conditions. With Dolby Vision, entertainment content boasts richer colors, and sharper contrast, revealing subtle details that might otherwise go unnoticed.
The collaboration between VTV and Dolby in Spring Melody—the largest New Year’s Eve music festival produced by Vietnam Television and featuring top artists—has brought viewers a groundbreaking audiovisual experience.
Viewers will be able to rewatch Spring Melody 2025 with Dolby Vision and Dolby Atmos quality on the VTV Go platform.
