Attending the event were hundreds of members of the press and media agencies from Germany and other nations. At the press event, Vietnam was introduced as a nation rich in culture and history, with natural beauty and culinary delights. Hanoi was promoted as a highlight, and featured many new tourism products.
In 2017, Vietnam welcomed 13 million international visitors, with Hanoi welcoming 5 million. Germany is one of the top ten tourism markets that sends tourists to Hanoi and to Vietnam.