Communications and banking are the dominant sectors. These brands include Vinamilk, Viettel Telecom, Vinhomes, Mobifone, PEtroVietnam Gas, FPT, VIetinbank, VInaphone, BIDV and VIetcombank. The evaluation criteria for this list are based on added value to a brand, consumer decision making, cost to build a brand, stock prices, and profits. This is the first time Vietnamese brands have been featured by Brand Finance for yearly evaluation.
