Vi

Vietnam to develop a national rice brand

by VTV423 September 2015 Last updated at 08:38 AM

Comments0
Vietnam to develop a national rice brand
(Photo: Internet)
VTV.vn - The ministries of Science and Technology and Agriculture and Rural Development and the Markets and Agriculture Links for Cities in Asia organisation held a workshop on Tuesday on national branding strategies for Vietnamese rice.

At the conference, experts discussed a study into Thai Hom Mali rice to determine whether it had the features to become the first step in building a brand. Vietnamese rice consists of many varieties but they have low productivity.

Last May, the prime minister approved a scheme to develop a national rice brand. The scheme will play an important role to help improve Vietnamese rice. Meanwhile, experts said that a new model of rice management should be immediately implemented to help Vietnamese rice maintain its position in the international market.