On this occasion, Vietnamese Ambassador to Italy Duong Hai Hung had a working session with Antonio Intiglietta, President and CEO of Gestione Fiere (Ge.Fi. S.p.A), the organiser of this event, to discuss cooperation to strengthen the participation of Vietnamese companies in the fair in the coming time, especially in 2023 when Vietnam and Italy will celebrate the 50th anniversary of their diplomatic relations.
Hung affirmed that the Vietnamese Embassy in Italy will coordinate with relevant ministries, sectors, and businesses to increase the presence of Vietnamese companies at this fair.
He said that the event not only connects companies in the market but also promotes the image of the Vietnamese country, culture, and people to Italian friends and international ones. Vietnamese firms have joined the fair since the 2000s to introduce international friends to Vietnam's products such as textiles, handicraft s, and agricultural products.
Intiglietta said that Vietnamese handicraft stalls have been present at the fair for many years, drawing the attention of Italian people.
He added that they discussed an initiative to open an area featuring Vietnamese crafts and culture to promote the country's tourism. The "Artigiano in Fiera" is said the biggest event for handicraft businesses held since 1996 where artisans from all over the world show their typical products.
This year, it attracted more than one million visitors.
