Vietnam accounts for 15% of ASEAN's total online shopping market

Currently, Vietnam is only behind Thailand (16%) and on par with the Philippines. Vietnam's average number of online orders is 104 times/person/year. Meanwhile, the average number of online purchases in the 6 countries surveyed is 66 times/year. Online spending has also been increasing.

While the percentage of customers spending less than 44 USD on online shopping has decreased, the percentage of customers shopping from 44 USD to 132 USD, 132 USD to 217 USD, and over 217 USD recorded a high increase.

The types of products popular with Vietnamese people are fast-moving consumer goods, footwear, and fashion. Most customers choose to shop online as it is more convenient and economical than other forms.