Because You Deserve It is the first television program where the contestants are not competing for themselves but for the benefit of someone else - —someone special, someone deserving. These people can be those who have contributed to society, those with determination and talent but who have been less fortunate in life, who have faced hardships and challenges and yet continue to strive to rise above their circumstances.
Now in its 12th year, the program will feature students who have overcome adversity to achieve outstanding academic success, war veterans who have fought in wartime and continued to serve in peacetime, and individuals who are actively involved in charitable activities and community projects. These inspiring figures motivate contestants to put their best effort into answering questions and securing the highest possible prize value.
Over the past decade, many well-known and influential personalities have participated in Because You Deserve It. This year, the program will welcome the return of artists such as musician and singer Sy Luan, singer Lam Chan Huy, and Meritorious Artist Nguyet Hang. Additionally, new participants include Miss Thuy Tien, singer Le Minh, and MC Vu Manh Cuong.
Many celebrities join the 12th season of Because You Deserve It.
Artist Quyen Linh continues to be the program's trusted bridge, accompanying Because You Deserve It contestants to support many less fortunate yet resilient and talented individuals striving for a better life.
The 12th season of Vi Ban Xung Dang (Because You Deserve It) airs at 9:00 PM every Thursday, starting from February 20th on VTV3.
