US branding expert vistits

by VTV428 July 2016 Last updated at 10:43 AM

VTV.vn - State President Tran Dai Quang on Wednesday met with Professor John A. Quelch who is in Hanoi to attend the Vietnam CEO Summit. Professor Quelch is an expert in marketing and branding from Harvard Business School.

President Quang congratulated the professor for receiving a certificate of merit from Khanh Hoa Province for his contributions to the development of Nha Trang city and the relationship between Nha Trang and Boston. He suggested the professor and foreign experts to support Vietnam to promote its image to the world and share with Vietnamese experts their experience in sustainable development and global economic integration.

Prof. Quelch said he will continue to work with local agencies on Vietnam’s branding.

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