According to Booking.com Global AI Sentiment Report 2026, 82% of Vietnamese travelers believe AI makes travel planning easier and less stressful, while 64% note that AI significantly reduced the time they spent researching and planning their trip.
However, a segment of travelers remains hesitant, fearing they will miss the joy of their own discovery. Of those who didn't use AI, the main reason is enjoying doing travel planning themselves and not having the need to use AI for help (34%). Meanwhile, 31% prefer the personal touch or recommendations from human sources, and 30% are unfamiliar with Artificial Intelligence and how to use it in travel planning.
To bridge this gap, this article considers what is emerging as the new “art” of travel planning: how travelers can get the most from their AI asks when it comes to planning their next trip, and ensure there is a “personal” touch to the planning even with AI.
Data breakdown: How Vietnamese travelers are using AI
Of those who did use AI, it was mostly for activity suggestions - getting ideas for general activities, sights, restaurant recommendations or things to do (50%), comparing options and evaluating different travel options (46%) and finding accommodation: searching or browsing for hotels, rentals, or other places to stay (43%).
According to Booking.com’s Travel Trends 2026 data, Vietnamese travelers also used AI tools for:
Destination Research (47%): Finding books, films, local context, or deep information about the chosen destination.
Travel Preparation (41%): Packing lists, travel safety tips, and understanding local customs/etiquette.
Personalized Recommendations (30%): Getting travel suggestions tailored specifically to their preferences.
Budgeting & Deals (41%): Getting budgeting tips, finding travel deals/discounts, or managing loyalty programs.
Figuring out Transportation (41%): Planning the logistics of flights, trains, or local ground transport.
Selecting a Destination (41%): Choosing a trip location or finding under-the-radar places.
Creating a Detailed Itinerary (42%): Building a step-by-step plan for the trip activities and timings.
For 49% the results of using AI felt highly personalized to their specific travel style and preferences. For 64% AI significantly reduced the time they spent researching and planning their trip.
How to get the most from AI asks with a personal touch
Based on these trends, Vietnamese travelers can master the new "art" of travel planning by using AI to handle specific tasks while maintaining their personal touch:
Use AI for deep context and preparation: Before you go, ask AI for destination research such as local books, films, or customs, to better understand the local context in a way that fits your personal interests.
Tailor for personal style: Tap into AI for personalized recommendations. By giving the tool specific preferences regarding your travel style, the results can feel highly personalized rather than generic.
Outsource the logistics: If you want to save time, let AI handle the less joyful parts of planning, like figuring out transportation logistics.
