Building on almost five decades of diplomatic relations between Vietnam and New Zealand and aiming to boost annual two-way trade to $3 billion USD by 2026, New Zealand Trade and Enterprise (NZTE), the government’s international trade development agency, has taken a bold step to further its "Made with Care" global campaign with an innovative digital boost event. This event showcased high-quality "Made with Care" New Zealand products from 12 different brands, expanding the brand value of New Zealand’s outstanding, great-tasting, and nutritious food and beverage (F&B) products, bringing them closer to Vietnamese consumers. For the first time, the event featured collaborations with six influencers in the F&B industry, as well as expert speakers from TikTok, one of Vietnam’s leading e-commerce platforms, and NielsenIQ, a global market research company. This collaboration offered a well-rounded perspective, combining local market expertise with global product excellence, thereby fostering stronger trade cooperation between the two countries.
Mr. Scott James, the Consul General and Trade Commissioner for New Zealand in Vietnam stated: "Both Vietnam and New Zealand are trading nations with two-way trade between our countries worth over NZ$2.6 billion and New Zealand goods and services exports to Vietnam valued at close to NZ$1.1billion. Our two nations have a lot to offer one another, as was emphasised by the recent visit of Prime Minister Chinh to New Zealand. Out of that visit came an ambitious trade goal, boosting annual two-way trade to $3 Billion USD by 2026."
Mr. Scott James, the Consul General and Trade Commissioner for New Zealand in Vietnam shared the goal of boosting annual two-way trade of 2 countries.
Following this direction, the Digital Boost event organized by NZTE showcased an impressive exhibition of 12 renowned New Zealand brands, including Anchor, Anlene, Bostock, Fresh Co, Kiwi Crunch, Meadow Fresh, Mr. Apple, Olivado, Rockit, T&G, Freshmax, and Zespri. These "Made with Care" brands are well-known for their safe, tasty, premium quality, nutritious, and ethical products. The event brought together a diverse group of participants, including the Trade Commissioner, representatives from the 12 showcased New Zealand brands, NZTE’s retail partners named AEON and Lotte, influencers in the F&B industry, and expert speakers from TikTok and Nielsen... This diverse group of attendees provided a comprehensive viewpoint, merging local market insights with global product quality, and enabling valuable interactions and knowledge sharing.
The 12 New Zealand "Made with Care" brands are known for their safe, premium quality, nutritious and ethical products.
Partnering with six influential figures and experts in the F&B industry, the event also leveraged live streaming to engage directly with the audience. Furthermore, advanced digital, sales, and marketing techniques, such as algorithmic and A/B testing, were employed to promote, assess, measure, and benchmark the performance and sales uptake of New Zealand products. Through these efforts, NZTE effectively connected with Vietnamese millennials and Gen Z, sparking their interest and encouraging consumption of New Zealand’s "Made with Care" products. This event also underscored New Zealand's commitment to producing premium F&B products for the Vietnamese market.
Through this digital boost event, NZTE effectively connected with Vietnamese customers, encouraging their consumption of New Zealand’s "Made with Care" products.
Mr. Long Le, Senior Manager, Retailer Vertical at NielsenIQ Vietnam shared: "The Vietnamese F&B industry has been experiencing remarkable growth and transformation in recent years, driven by an increasingly discerning consumer base that values quality, nutrition, and sustainability. The introduction of the 12 'New Zealand Made with Care' brands is a testament to the potential and promise of this dynamic industry. I believe that these premium products, renowned for their exceptional standards and ethical production, will resonate deeply with Vietnamese consumers, further enriching the vibrant culinary landscape of Vietnam."
"Made with Care" retail activations are opportunities for consumers to learn more about the benefits and strengths of New Zealand products.
The digital boost event demonstrated NZTE's efforts to enhance trade ties between New Zealand and Vietnam through "Made with Care" products. Understanding the preferences and interests of Vietnamese consumers, NZTE curated a selection of products that resonate with their lifestyle and values. The event’s live streaming by local influencers on both Facebook and TikTok provided a multi-dimensional experience for viewers, enabling real-time interaction and participation in exciting activities and giveaways. With such initiatives, NZTE aspires to elevate trade figures between New Zealand and Vietnam, bringing the best of Kiwi values to Vietnamese consumers and taking bilateral trade relations to the next level.
