Speaking at the opening ceremony, Minister of Culture, Sports and Tourism Nguyen Van Hung said many Vietnamese firms are striving to build corporate and business culture based on inheriting and upholding national cultural values as a power of soft culture.
It is the depth of culture that helps businesses not only run after profit and get rich at all costs but also know how to comply with business ethics, social responsibility, respect the law and fair competition, and protect the environment, thus building the trust, prestige and brand of enterprises, he said, adding that it is key to their stable and sustainable development.
Hung called for creating a healthy business environment to draw foreign investors and upholding the internal strength of culture to develop cultural industries in the country. Each business should become an ambassador to promote the image of Vietnam, its culture and people to the world, he added.
Participants at the event offered their opinions on the role and impact of cultural revival on sustainable economic development, practical lessons and solutions to promoting the role of culture in economic recovery and development, especially during and after COVID-19 pandemic, and geopolitical conflicts and global economic downturn at present.
On this occasion, 24 enterprises meeting the standards of business culture this year were honoured.
