It has now grown into a global phenomenon. The news agency also added that the show features cultural performances to promote Hoi An's rich history and culture. Since they started less than a year ago, the 500 performers in the show have already attracted 500,000 visitors from around the world. With visitor numbers rising from an initial 50 per night to 1,000 within a year's time, Vietnamese officials are using this successful show as an example for future tourism projects.
