Promoting tourism through cinematography

These spectacular landscapes underline the untapped potential for Vietnam to promote tourismthrough cinematography, particularly as Kong: Skull Island is under production in the country.

Director Jordan Vogt-Roberts (R) at the set of ‘Kong: Skull Island’ in Quang Binh, Vietnam, February 22, 2016 Instagram/voteroberts

The Vietnamese media have been agog at the presence of well-known Hollywood stars being in-country for the filming of Kong: Skull Island. And foreign film fans are no different as they keenly follow the production process, providing ample opportunity for Vietnam to garner greater tourist appeal.

Brie Larson tries out the traditional costume of Hmong, an ethnic minority in Vietnam, at the set of ‘Kong: Skull Island’ in Quang Binh, Vietnam, February 22, 2016. Photo: Instagram/brielarson

The Kong: Skull Island film crew with co-operation from the Ministry of Culture, Sports and Tourism will be shooting in Vietnam for 5 weeks. The fact that actress Brie Larson, the female lead of Kong: Skull Island returned to the US with a piece of brocade clothing and a T-shirt promoting Phong Nha-Ke Bang is in itself evidence of the appeal of country and the potential to promote the country’s tourism through cinematography.