The event, which was first held in 2003, showcases unique cultural activities, highlights the solidarity and friendship between Japan and Vietnam, and is an opportunity for Hoi An to attract tourists.
Visitors to the festival can engage in more than 20 activities, including art performances, cosplaying, and exhibitions of Japanese dolls and Ukiyo-e Arts (woodblock prints and paintings from the 17th century).
They can also explore the art of Japanese tea making, origami (paper folding), and traditional Japanese exhibits.
The highlight of the festival was the re-enactment of a 17th-century wedding procession held for Vietnamese Princess Ngoc Hoa and Japanese businessman Araki Sotaro, which marked the relationship between the Japanese community and Hoi An Ancient Town.
On the occasion, the Hoi An City authorities unveiled the restoration project of Chua Cau, or Japanese Bridge — an iconic bridge and architectural symbol of Hoi An — on August 3, after 19 months work by experts from both countries.