The move reflects the company’s strategy to attract affluent consumers by focusing on experience-based spending across dining, entertainment, and travel.
The Mastercard Collection offers a range of globally accessible perks, including:
Dining: Priority access to high-demand restaurants and curated culinary experiences.
Entertainment: Early access and premium seating for major concerts and sporting events through partnerships such as Live Nation.
Travel: Streamlined airport experiences, including fast-track security at over 30 airports and access to more than 1,350 airport lounges worldwide. Mastercard-exclusive dining spaces will also be introduced at select international airports.
The new World Legend Mastercard targets high-spending individuals seeking access to exclusive experiences and benefits. The card will debut in the U.S. in Q3 2025, with global rollout to follow. It joins Mastercard’s existing premium offerings: World and World Elite.
According to Mastercard research, nearly 75% of cardholders feel most fulfilled when spending time on their passions, with top earners spending more than twice the average cardholder. The company’s expanded offerings are designed to meet this shift toward intentional, experience-focused living.
"Time well-spent with people who matter most is truly priceless," said Bunita Sawhney, Chief Consumer Product Officer at Mastercard. "That’s why we’re introducing The Mastercard Collection—to deliver value through memorable experiences that resonate deeply with today’s consumers."
Mastercard plans to continue expanding its lifestyle benefits portfolio in response to evolving consumer expectations and market trends.
